Selected work

A few brand stories, and what changed. Every number here is taken from the real data and checked before it goes on the page. No absolute figures, just the ratios that matter.

Perfumer H store interior

Perfumer H

A smarter Black Friday for a luxury fragrance house. Online sales up 253% year over year, with £10.80 back for every £1 spent on ads.

You're Looking Well products

You're Looking Well

A better-converting website, built on proof not guesswork. The share of visitors who bought rose by 13% to 34% on the winning changes.

AURA Veterinary

AURA Veterinary

A new source of enquiries for one of Europe's leading animal cancer hospitals — around £12 back for every £1 spent across its first 15 months.

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