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Mostly beauty, fragrance and lifestyle, from established names to early-stage brands. The experience also runs through fashion, finance and other regulated worlds.

Both. Twenty years building sites means the plan and the build come from the same place. Mostly Shopify.

Often, yes. A health-check, a big sale plan, a platform move or a fix to the numbers can all be done on their own.

Direct. The person who decides what to do is the person who does it, so nothing gets lost in a handover, and there's no account-manager telephone.