AURA Veterinary
A channel built from scratch
AURA Veterinary is one of Europe’s leading animal cancer hospitals, well known and well respected. Plenty of demand, but no proper online way of turning that interest into a steady stream of enquiries.
A paid advertising channel was built from scratch on Google, set up to reach the people genuinely looking for this kind of care, to advertise when they were actually getting in touch, and to tie every enquiry back to the real value it brought. Success measured in income, not clicks.
How it worked
- Reach real intentBuilt to find the people genuinely searching for this kind of specialist care, not just clicks.
- Advertise at the right momentWeighted towards the points where people were actually getting in touch.
- Measured in incomeEvery enquiry tied back to the real value it brought, so the budget could grow with confidence.
The result
£12back for every £1 spent, across 15 months
~1,700enquiries from a channel built from scratch
15months of steady, growing demand
Enquiries grew steadily alongside the hospital’s word-of-mouth reputation, with the cost of each kept in check as the budget grew.
Return on ad spend
What came back for every £1 spent, across the first 15 months: around £12, from roughly 1,700 enquiries.
The numbers
| Spent on ads | £1 |
|---|---|
| Back in enquiry value | £12 |