The situation
AURA Veterinary is one of Europe's leading animal cancer hospitals — well known and well respected. Plenty of demand, but no proper online way of turning that interest into a steady stream of enquiries.
AURA VETERINARY — HEALTHCARE
A channel built from scratch.
A new source of enquiries for one of Europe's leading animal cancer hospitals — around £12 back for every £1 spent across its first 15 months.
What was done
A paid advertising channel built from scratch on Google — set up to reach the people genuinely looking for this kind of care, to advertise when they were actually getting in touch, and to tie every enquiry back to the real value it brought. Success measured in income, not clicks.
How it worked
-
Reach real intent
Built to find the people genuinely searching for this kind of specialist care, not just clicks. -
Advertise at the right moment
Weighted towards the points where people were actually getting in touch. -
Measured in income
Every enquiry tied back to the real value it brought, so the budget could grow with confidence.
The result
A new paid channel, measured in income, not clicks.
£12
back for every £1 spent, across 15 months
~1,700
enquiries from a channel built from scratch
15
months of steady, growing demand
Enquiries grew steadily alongside the hospital's word-of-mouth reputation, with the cost of each kept in check as the budget grew.
Return on ad spend
What came back for every £1 spent, across the first 15 months.
Around £12 back for every £1 spent, from roughly 1,700 enquiries.
“It has become a real engine for new enquiries alongside our reputation. He reports the numbers honestly, which I value as much as the growth.”
Prof Nick Bacon, AURA Veterinary
Want a channel like this?
If you've got the demand but no proper way to capture it online, get in touch.