You’re Looking Well
Proof, not guesswork
A health and supplements brand wanting more sales from the visitors it already had, without guessing at what to change or risking the numbers on a hunch.
Around thirty changes were trialled one at a time, each shown to half the visitors so the difference could be measured fairly, and every result checked before it was trusted. The changes that worked were kept. The ones that didn’t were dropped before they cost anything.
Three changes that earned their place
- A bundle pageA clearer way to buy more than one product at once, which more visitors took up.
- A layout changeA reworked page that made the next step obvious and got more people to it.
- A trial offerA lower-risk first step that turned more browsers into first-time buyers.
More visitors bought
Share of visitors buying on each winning change against the page it replaced, across 23,231 visitors. Each result held at the 95% level.
The numbers
| A layout change | +33.8% |
|---|---|
| A bundle page | +31.3% |
| A trial offer | +12.9% |
The result
~30ideas tested, one at a time
3winning changes kept and shipped
+13–34%more visitors bought, on the winners
Every change measured against the real data before it went live.
“Nothing was changed on a hunch. Everything was tested and proven, and the results spoke for themselves.”Joe, You’re Looking Well