The situation
A health and supplements brand wanting more sales from the visitors it already had — without guessing at what to change, or risking the numbers on a hunch.
YOU'RE LOOKING WELL — SKINCARE
Proof, not guesswork.
A better-converting website, built on careful testing. The share of visitors who bought rose by 13% to 34% on the changes that earned their place.
What was done
A proper testing programme. Around thirty changes were trialled one at a time, each shown to half the visitors so the difference could be measured fairly, and every result double-checked before it was trusted. The changes that worked were kept. The ones that didn't were dropped before they cost anything. Nothing went live on opinion alone.
Three changes that earned their place
-
A bundle page
A clearer way to buy more than one product at once, which more visitors took up. -
A layout change
A reworked page that made the next step obvious and got more people to it. -
A trial offer
A lower-risk first step that turned more browsers into first-time buyers.
The result
Discipline, not guesswork. Only what proved itself was kept.
~30
ideas tested, one at a time
3
winning changes kept and shipped
+13–34%
more visitors bought, on the winners
Every change measured against the real data before it went live.
How many more bought
Share of visitors buying, indexed to before the change.
On the three winning changes, 13% to 34% more visitors bought — proven by careful testing.
“Nothing was changed on a hunch. Everything was tested and proven, and the results spoke for themselves.”
Joe, You're Looking Well
Want results you can trust?
If you'd rather grow on proof than on guesswork, get in touch.