Consultant Growth Director. Building brands and stores online.
Specialising in beauty, lifestyle, fragrance and skincare. Delivering hands-on, proven data-driven growth strategy and implementation across paid, earned and owned channels. Transforming digital spaces into high-converting e-commerce and lead generation platforms. Experienced all in fashion, finance and high-regulation sectors.
Client List
Perfumer H
You’re Looking Well
Renude.co
Amanda Lacey
Phatstix
AURA
180 Studios
UP Public Relations
Les Trois Garçons
The Richmond Project
(Rishi Sunak & Akshata Murthy
Notable Previous
VISA (Authorize.net)
Nixon Watches
United Perfumes
Humanery.com
Mindful Chef
Anne Summers
Unilever (Lynx)
Studio 10 Beauty
Procter & Gamble
Estée Lauder Companies
Wilkinson Sword
Matches Fashion
Imperial Tobacco
DUSK.com
SALLE-PRIVÉE
About
In beauty since 2007 and 11 years as a marketer, I’ve worked with some of the world’s best-known brands and most successful startups to grow their businesses online. My focus is beauty, fragrance and lifestyle, though my experience also includes delivering digital campaigns for fashion, finance and other highly regulated sectors.
I’ve built and led digital marketing teams across paid media, content, PR and SEO. Alongside a deep passion for growth marketing, I’ve been a web developer for more than 20 years, so I don’t just create strategies, I can implement them too. Hands-on, always.
I believe in sustainable, profitable growth that uses novel, cost-appropriate solutions built on data. Sustainability should never mean slow. My approach is to drive immediate growth through paid media while developing owned and earned channels to reduce paid reliance, applying enterprise-level data strategy even at startup scale.
Expertise
Paid Search & Social
SEO (content and technical)
Web development
User experience and journey
Email marketing (Klaviyo & Mailchimp)
Advanced analytics integration
Digital brand strategy
Commercial growth strategy
Cosmetic and beauty NPD
Shopify (inc. Plus)
Testimonials
Pippa Harman–Renude, Co-founder
“Thom is a rare talent, with exceptional skills in both technical and creative. A delight to work with, he can tackle any project with energy and enthusiasm. Whether it be tracking and data analytics within GA or building a marketing campaign for a crowdfund, his multifaceted experience provides value across the board.”
Jo Malone, Jo Loves
Perfumer H
Christophe Michel, CEO
“Thom is a great asset to any online retailer, knowledgeable, approachable and always delivering results.”
Flaunt Digital
Lee Fuller, Founder & CEO
“Thom is one of the best marketing minds I have had the pleasure of working with. His curiosity paired with his technical expertise enables him to find solutions and deliver marketing strategy at the highest commercial level”
Mark Constantine, LUSH Digital
DUSK.com–Chris Hopkins, Head of Marketing
“It’s rare to meet someone as passionate for their craft as Thom. During our time working together he and the team he led lived and breathed DUSK.
His knowledge was second to none, leading his team to some outstanding results and growth for our brand. A true extension of our team, I’d recommend anyone to work with Thom in a heartbeat.”
FAQs
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I have a particular love for startups and working with brands looking to grow online and have worked with many of the world’s largest companies on enterprise-scale projects.
From building e-commerce solutions, integrating advanced data tracking and creating and managing successful paid media, SEO and email strategies. Please contact me below to see how we might work together. -
Yes. I’ve been building websites since I was 13 and bring both digital growth strategy and two decades of web development experience.
Whilst I am always happy to work with teams, having built in-house and agency digital marketing teams, I am also always happy and able to get stuck in.
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From time to time I will take on one off products although the vast majority of my work is longer term.
Examples of projects include one-off builds or problem-solving where existing partners have been unable to resolve digital issues (paid media strategy, data integration etc.)